ASEC Begins with “Action” Frank Scura conceived the Action Sports Environmental Coalition (ASEC) in 2001; Frank was then joined by his friends and co-founders Bob Burnquist, Jen O’Brien, and Damon Way later that year. Motivated by the influence action sports icons have over young consumers and by the positive actions of athletes, they set out to answer the question: “What would happen if the action sports industry became a role model for sustainability?”
What’s it all about? ASEC is about progressive eco-education and empowering people to adopt a sustainable lifestyle in a way that embraces their existing lifestyle and enhances it. We think sustainability is fun and sexy; simply put, we throw a better party!

ASEC Green Room The mission of the ASEC Green Room is to unite like-minded natural product companies in retail and online communities. By assembling eco products in centralized locations, the natural products customer’s shopping experience is simplified. Companies and retailers will benefit from the increased economic opportunity. ASEC
provides the Green Rooms with sourcing for private label, endemic and non-endemic natural products via the “ASEC Approved Brand Purchasing Guide.”

Roll Anything Day Sunday, October 10, 2010
ASEC introduces Roll Anything Day, a day dedicated to embracing the action sports lifestyle and enhancing your life with inventive ways to be mobile while leaving your car at home. We’re inviting the nation to sign up and become part of the challenge in your local community on this day dedicated to the use of non-motorized transportation. We partner with action sports retailers and like-minded natural product companies to make this an event with major perks and loads of opportunities to win huge prizes from our generous partners. This event is for everyone - no matter what your age, where your hometown or what your cause – the entire nation is invited to participate!

Recycle Your Brain Carnivals First and foremost, ASEC educates and empowers its audience to make environmentally sound decisions in their daily lives. Our “Recycle Your Brain” carnivals reach over four million people at events a year. The tour features a mind-blowing bike and skate demo as well as interactive games and eco-trivia contests to engage and educate spectators. We have an aggressive school demo agenda; teaching kids about sustainability while we entertain them with “Action Sports.”

The OCDE W.I.N. 2.0 Contest is the sweetest thing you could imagine that could possibly happen to your school! All students in Orange County California k-12 qualify to enter this contest to come up with innovative water conservation solutions or creative ways to communicate conservation tips. Your reward for this will be to WIN piles of ripping stuff from your favorite companies.
For more information go to the
“Official W.I.N. contest website”

These programs and initiatives are a small part of the effort ASEC puts forth to meet the challenges facing us today. ASEC’s actions serve to Engage, Inform, Inspire and Empower consumers to make the world a better place.
Make a difference. Join the Resolution.